Dynadot is an industry-known, global domain name registrar and online website service company based in San Mateo, California. With continued yearly success in the domain industry, our team and offices are rapidly growing. We offer a variety of benefits and a welcoming work environment while also providing great opportunities to develop skill sets and increase personal career momentum. For this position, we are looking for a Search Engine Marketing (SEM) Associate to join our office in Novi Sad, Serbia.
In this role, you will collaborate with the marketing team to plan, execute, and optimize search engine marketing and social media marketing campaigns across various platforms. Your primary responsibilities will include identifying paid advertising opportunities, creating & managing PPC campaigns, analyzing campaign performance, conducting paid keyword research, and optimizing ad copy/targeting to drive customer engagement and conversions. The role will also require monitoring competitor campaigns to understand their strategies and uncover new opportunities for Dynadot.
The position will also require strong attention to detail skills and frequent reporting based on campaign results. Additionally, this role will also require learning, understanding, and utilizing knowledge of our target audience and demographic to drive results. The ideal candidate will have at least two years of experience in SEM, PPC, or social media marketing, along with a strong analytical mindset, and great communication skills in English.
Responsibilities:
- Plan, execute, and optimize PPC campaigns on Google Ads, other search engines, and on select social media platforms.
- Conduct keyword research to enhance campaign performance and identify new opportunities.
- Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROAS.
- Optimize ad copy, make landing pages recommendations, and select appropriate bidding strategies to improve conversion rates.
- Collaborate with the marketing team to align SEM/paid campaign efforts with overall business objectives.
- Research competitor strategies to identify trends and opportunities for improvement.
- Assist in A/B testing of ads to enhance performance.
- Stay updated on industry trends and search engine algorithm changes.
- Provide reports on campaign performance and suggest actionable insights.
Requirements:
- Minimum of 2 years of experience in search engine marketing, social media marketing, or PPC-advertising role, preferably in a digital marketing or e-commerce environment.
- Hands-on experience managing Google Ads, Meta Ads, and other PPC-advertising platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Strong English writing and verbal communication skills.
- Proficiency with SEM/PPC tools such as Google Analytics, Google Keyword Planner, Google Search Console, and either SEMrush or Ahrefs.
- Experience with conversion tracking, retargeting, and audience segmentation.
- Ability to work both independently and as part of a team.
- Self-motivated, detail-oriented, and results-driven approach to marketing.
- Understanding of SEO principles is a plus.
- Has a good understanding of what makes effective advertising creative.
Benefits:
- Competitive salary
- 20 days of paid leave
- Personal growth-driven & encouraging work environment
- Opportunity to work in a rapidly growing, global company
If you're passionate about digital marketing and want to make an impact in a dynamic and growing company, please send us your CV and Cover Letter. We'd love to hear from you!
