PanonIT is a software development company based in Novi Sad. Our team of highly-skilled and experienced engineers is dedicated to providing the best software solutions tailored to our clients' specific needs. We pride ourselves on turning ideas into exceptional software solutions by implementing advanced processes and technologies.
We are looking for a creative and innovative member for our Business Development and Operations team to complement and support our business development activities.
Key Responsibilities
Social Media Management & Community Management
- Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok etc.) covering B2B and B2C audiences.
- Create and curate engaging content (Copy&Design) to grow our audience and increase engagement.
- Create and edit short video content.
- Build and nurture relationships with online communities, responding to inquiries and fostering engagement, manage reputation across platforms, assuring constant community growth.
- Identify and develop cross-promotion collaborations to extend reach and engagement.
Paid Campaigns & Event Marketing
- Plan, execute, and optimize campaigns across Google Ads, LinkedIn Ads and Meta Ads platforms.
- Analyze campaign performance and adjust strategies for optimal ROI.
- Organize, plan and execute participation and BTL activations in industry related events (online and offline).
Website Management & SEO
- Maintain and update website content using CMS tools (e.g. WordPress).
- Write SEO-optimized blog posts to drive organic traffic and improve search engine rankings.
Email Marketing & Analytics
- Design and execute email marketing campaigns, including newsletters.
- Manage and implement tracking website events and improve data accuracy.
- Analyze website traffic and user behavior using Google Tools, set up and monitor goals, conversion tracking, and performance reports to improve ROI and decision-making.
Department Collaboration
- Participate in overall business development and operations activities, including support in Sales, HR, and Talent Acquisition efforts.
Requirements
- 2+ years of experience in marketing management.
- Fluency in English (both spoken and written).
- Strong experience in social media management and community building.
- Content creation (familiarity with design tools such as Canva and Adobe Creative Suite).
- Exceptional copywriting skills, particularly in blog writing, PR materials, and email marketing.
- Familiarity with website content management systems (e.g. Elementor, Wordpress, Divi).
- Video editing skills with experience in tools like CapCut, InShot, Adobe Premiere, Filmora etc.
Nice to now
- Experience with Google Analytics, Google Tag Manager, and other Google marketing tools.
- Managing Google Ads, LinkedIn Ads, and Meta Ads campaigns.
- Familiarity with email marketing automation tools such as MailChimp, Zoho, HubSpot.
- Strong analytical skills to track and measure campaign success.
- Familiarity with SEO and SEM best practices.
- Familiar with Employer Branding strategies.
What we offer
- Access to continuous learning and professional development programs.
- Flexible working hours
- Private Health Insurance
- Free sports activities and team-building events
If you're ready to advance your career and be part of a supportive and innovative team, send your CV.
