PPC Specialist

MaxBet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry.

MaxBet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people - we foster a culture of teamwork, clear communication, and mutual respect. 

As we continue to grow, we are looking for a:

PPC Specialist

City: Belgrade

Fixed-Term Contract (Maternity Cover) 

Role Summary:

We are looking for a skilled and proactive PPC Specialist to manage and optimize MaxBet’s paid advertising campaigns. In this role, you will be responsible for researching, setting up, and continuously improving PPC activities to drive quality traffic and increase conversions.

The ideal candidate is someone who can quickly understand our goals, support key initiatives, and contribute to the overall success of the team and verticals. 

Key Responsibilities:

• Develop, launch, and optimize PPC marketing campaigns across paid search, display (including PMax), and UAC to drive growth.
• Conduct research and analyze data to identify effective keywords, audiences, and targeting strategies.
• Ensure campaigns are optimally targeted to maximize ROI.
• Monitor and analyze campaign performance to identify improvement opportunities and adjust strategies accordingly.
• Collaborate with the wider marketing team to ensure alignment and consistency across all activities.
• Stay up to date with the latest PPC trends, tools, and best practices, applying them to continuously improve performance.
• Monitor, evaluate, and report on campaign results, providing weekly and monthly performance reports.
• Manage daily campaign operations, including keyword research, ad copy creation, bid management, quality score improvements, and performance tracking.
• Drive continuous optimization through A/B testing, experimentation, and in-depth analysis of campaign data.
• Prepare regular reports on Auction Insights, ROI, keyword performance, and other key PPC metrics.

Requirements:

• Bachelor’s degree (Marketing, Advertising or a related field is preferred).
• Proven experience as a PPC Specialist or in a similar role, with strong knowledge of PPC principles and platform best practices.
• Proficiency with Google Analytics and other relevant analytics tools.
• Experienced in the gambling/gaming industry and familiarity with bid-management tools is preferred.
• Fluent in English is preferred.
• Excellent organizational, project management, and time-management skills.
• Strong communication skills with the ability to clearly articulate ideas.
• Team-oriented mindset and strong collaboration skills.

Perks and benefits:

Health & Well-being:

• Private health insurance.
• Up to 6 days of 100% paid leave without a certificate.
• Sports membership.

Work Environment & Comfort:

• Modern workspace with relaxation areas.
• Hybrid work model with flexible working hours.
• Remote work up to 30 days/year.

Work-Life Balance:

• 24+ days of annual leave.
• Birthday off.
• Shorter Fridays (2 PM finish).
• Reduced hours for moms with kids starting kindergarten.
• Fully covered maternity leave (according to company policy).
• Day off for parents of first graders.

Growth & Development:

• Paid training, workshops, and educational opportunities.
• Team-building events and sports activities.

Additional Perks:

• Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
• Role-based bonus opportunities.
• Referral bonuses for recommending new hires.
• Full equipment and onboarding for every role.