Beograd
09.08.2024.
About the job
We are looking for a senior Digital Analytics & CDP Consultant to join our team of data heroes. You will be responsible for delivering complete digital measurement, analysis and Customer Data Platform (CDP) solutions. The ideal candidate is an experienced data expert with a proven record of delivering data-driven and persona-based approaches to digital marketing & sales. You will enjoy delivering complex solutions using the latest technologies and a great team player able to work in our international team with a positive, startup-minded attitude.
What you will do
- Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family.
- Customer Data Platform (CDP) implementation: You will ingest customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Arm Treasure Data, Exponea), model customer 360 view, and activate actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce), Customer Acquisition / Programmatic (AdTech like Google, Facebook) and CRM (Salesforce, Microsoft)
- Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP)
- Data Protection: You will be the interface for GDPR and Data protection topics for Measurement & CDP topics
Qualifications
- Minimum Bachelor’s Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.)
- 3+ years of digital (web/mobile) analytics experience. Complete skills in Google or Adobe Analytics measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.
- Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions
- Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ...
- Experience with Analytics data quality process (HubScan, Observepoint)
- Databases and data manipulation using SQL, relational databases and Excel
- Experience with frontend technologies (HTML, Javascript)
- Understanding of client’s customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc.
- Analytical and complex problem-solving skills.
- Team collaboration skills
Main skills
- Experience with 3rd party CDP (or DMP) tools and implementations (Tealium, Arm Treasure Data, Exponea, Adobe AEP, AdForm …)
- Experience with Marketing/CMS cloud technologies such as Salesforce (Marketing Cloud, Datorama, DMP, CRM), Adobe (AEM, Analytics), Google (BigQuery) or WordPress/Shopify
- Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/Excel
Additional information
Why you should work with us?
- We are cooperating with an all types and sizes of clients from all around the world which allows us to provide a very diverse portfolio of projects and technologies to choose from to our people.
- You will be part of a startup-minded branch of a company with a very strong and stable background.
- Your contributions will have a distinct impact on our clients
With us, you will become part of:
- An international team, where you can gain new/relevant experience.
- A dynamic environment where you will never happen to fall into a routine work.
- Career path growth astounding – client grows, our team grow, you grow!
- Startup agile atmosphere.
- Friendly international team of creative minds.
And we offer even more!
Upoznaj kompaniju
Merkle je full-service softverska kompanija koja unapređuje korisničko iskustvo zasnovano na podacima. Partner je 500 najboljih kompanija u Nemačkoj, Švajcarskoj, Austriji i Istočnoj Evropi. Poreklom iz Švajcarske, Merkle je nastao spajanjem agencija Namics i Isobar Švajcarska - dve vodeće agencije koje pružaju kompletnu digitalnu uslugu.
U Beogradu od 2014. godine zapošljavamo timove za Java, .NET i Frontend tehnologije, Salesforce timove kao i timove za dizajn (UI/UX) i QA. Vodimo računa o klijentima iz različitih industrija, a neki od njih su Hansgrohe, Jelmoli, Credit Suisse, Danone, Swiss Life, Schindler, Victorinox, Medela, UBS, Kaufland i Siemens.
Deo smo tima koji čini više od 1.200 digitalnih entuzijasta koji se bave strategijom digitalne transformacije, MarTech platformama, kreativnim idejama, iskustvom korisnika (UX), upravljanjem odnosima sa korisnicima (CRM), podacima, trgovinom, mobilnošću i sistemima za upravljanje sadržajima (CMS).
Radimo zajedno sa partnerima kao što su Adobe, Microsoft, Oracle, Salesforce, Sitecore, SAP i mnogim drugima.
Merkle je najveći brend u okviru dentsu grupe - više od 66.000 strastvenih ljudi iz 146 zemalja, koji uvode novine u oživljavanju brendova.
Naša misija: pomažemo najboljim svetskim brendovima u stvaranju konkurentne prednosti putem korisničkog iskustva.
SANJAMO o pametnijim, upečatljivijim, dugotrajnijim načinima na koje se brendovi i poslovanja povezuju sa ljudima.
RADIMO sve što možemo kako bismo to ostvarili. Mislimo, maštamo, analiziramo, crtamo, kodiramo, testiramo. Iznad svega - mi stvaramo, jer se magija događa samo onda kada se ulaže sa strašću.
STVARAMO rezultate, rešenja, poboljšanje, napredak. Naša energija i strast pokreću ka većem i boljem. Pravimo transformaciju. Ispunjavamo svoju reč. Ostvarujemo ciljeve.
Razvijte se do svog punog potencijala zajedno sa nama!
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